GRUB is a bold, retro-inspired fast-food brand concept that celebrates the nostalgia of classic diners while embracing a vibrant, modern twist. This branding project focuses on packaging, logo design, and visual identity to give customers a memorable and playful dining experience.
Objectives:
Create a recognizable and energetic brand identity that appeals to both young audiences and retro design lovers.
Use eye-catching colors and typography to stand out in a competitive fast-food market.
Develop cohesive packaging designs that feel both nostalgic and fresh.
Ensure the brand works across digital, print, and physical touchpoints.
Target Audience:
Urban young adults and teenagers looking for Instagram-worthy food experiences.
Families and casual diners who enjoy fun, approachable branding.
Fast-food lovers who appreciate quirky, vintage-inspired design.
Design Concept:
The visual direction channels 1970s retro diner aesthetics with a modern twist.
Primary Colors: A punchy royal blue paired with warm sunshine yellow.
Typography: Bold, rounded display type for the brand name, paired with a casual script for the tagline.
Iconography: Simple burger illustration layered over the logotype for an instant food association.
Visual Elements:
Logo Design
Strong block lettering in yellow with layered burger icon.
Tagline “The Food Hype” in script to add a personal, friendly feel.
Packaging Design
Fry cartons in bright yellow with bold blue logo print.
Burger boxes in alternating blue and yellow themes, each with a circular peek window to showcase the burger.
Side dish boxes with starburst patterns for added retro flair.
Brand Pattern
Repetitive “GRUB” typography pattern used for posters, social posts, and menus.
Applications:
Physical Branding: Packaging, signage, menus, uniforms.
Digital Use: Website, social media graphics, promotional ads.
Marketing Materials: Flyers, posters, event banners.
Project Deliverables:
Logo & Icon Set
Color Palette & Typography Guide
Packaging Mockups (fries, burger boxes, sides)
Social Media Templates
Poster Design
Results:
High Shelf Impact: Packaging instantly grabs attention and is easily recognizable from a distance.
Social Media Buzz: Playful retro style makes it perfect for sharing food photos online.
Brand Consistency: All elements work together seamlessly, from physical packaging to digital platforms.
Tools Used:
Adobe Illustrator (logo, patterns)
Adobe Photoshop (mockups)
Figma (layout and brand guide assembly)
